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Why wet styling is popular and how to do it correctly

We tell you what is the effect of wet hair, what products to use for styling and how to achieve the desired look, taking into account the structure and length of hair

What is the wet hair effect

The wet-hair effect is a specially created look in which your hair looks as if you have just got out of the shower. At the same time, it retains its appearance until the next wash of the head. The trend has repeatedly appeared and disappeared from the fashion shows, this method was tried by stylists Balenciaga, Balmain, David Koma, Christopher Kane, Victoria Beckham. Celebrities also often appear at celebrations with "wet" hair.
Variants of hairstyles look great with both a strict jacket and an evening dress. The effect of wet hair can be a salvation if you didn't have time to wash your hair before going out or if the hot water in the house was cut off and there is little time to gather. The "mermaid style" can be done on any texture and length of hair.

Wet hairstyling products

Try to create this trendy hairstyle yourself with a variety of hair cosmetics. Prepare the necessary products and tools in advance before styling.


Depending on the degree of fixation, you may need more or less gel. Mostly it is used on short strands or only at the roots of the hair. Do not apply gel to long strands - in this case, they will stick together and will hang ugly. Some brands produce products labeled "wet hair effect" - such a product is sure to work. It is important not to overdo it, otherwise the head will be a hard crust, which looks unnatural. The gel is applied to damp hair. For maximum smoothness run a fine-toothed comb through the strands, make styling with your fingers for a more careless effect.


An airy product is more suitable for medium length hair and is often used by stylists for all types of hair styling. To create a wet hair effect, apply a small amount of mousse to damp hair, shape the style and either let your head dry naturally or blow-dry the strands without brushing them.

Milk and leave-in conditioner

A good option for keeping hair supple and soft. Milk and conditioner, when applied in large quantities, infuses the hair with oils. For light, flowing styles, use them very gently with just a few drops. If you create a wet hair effect, do not skimp on moisturizing. Non-washing detangling products make your hair look heavier and help hold it in place. Finish your style with a spray of hairspray to hold it in place.

Wax and Clay

All-in-one products are handy for styling short haircuts and keeping strands structured. Waxes and clays for hair differ in degrees of fixation - from light to the strongest. If you have no experience with the product, consult with the master in the salon or bet on a medium degree of fixation. Both clay and wax can be mixed in your hands with foam or conditioner to moisturize and fix your hair.

Salt spray

A sea salt product glues hair together when applied liberally. Some sprays are designed specifically for the effect of wet hair, this information is usually on the bottle. If your hair is dry, before applying the sea salt spray, it is necessary to nourish it with an indelible conditioner or oil. This cosmetic will also help to create the desired effect - str
ands will become smoother and shinier.

What else to consider:

  • if you do not want to wait until your hair dries after applying the products, you can use a hair dryer;
  • Smooth versions of "mermaid" hairstyles require additional combing - prepare a soft brush or comb with fine teeth;
  • For some hairstyles hairpins, hairpins and hairpins are useful.'

How to create a wet hair effect

The proportions and combinations of styling products depend on the structure of the hair. Therefore, allocate time for experimentation, so as not to conduct them for the first time before an important outing. To create a hairstyle with the effect of wet hair at home, follow the step-by-step instructions.

  1. Wash your head or wet your hair and blot it with a towel.
  2. Apply evenly to wet strands most suitable for you styling agent.
  3. Pass through the hair comb with lightly toothed or fingers.
  4. Shape hairstyle - disheveled or smooth. You can squeeze the strands and fix the curls with your fingers.
  5. If necessary, secure the hair with pins.
  6. Allow the strands to dry naturally or speed up the process with a hair dryer.

Do not brush the hair while drying, so as not to disturb the resulting "glued" strands.

Wet effect hairstyling looks great in the evening at a formal event, as well as during the day at a picnic. Vary the hairstyle depending on the mood, the event and the chosen image.